Preloved, perfected.
At Labellov, we believe true luxury transcends seasons. We connect fashion-forward individuals with iconic designer pieces — both brand new and preloved, authenticated, and ready for a new chapter.
Founded in Antwerp, Labellov is the BeNeLux’s premier destination for sustainable luxury fashion. Our curated collection features timeless pieces from brands like Chanel, Hermès, Louis Vuitton, and more — all carefully selected and expertly verified for authenticity.
Our Mission & Vision
Labellov exists to redefine luxury in a world that demands responsibility. Our mission is to extend the life cycle of designer fashion, offering a conscious and elevated alternative to fast fashion. Through circular fashion, we promote mindful consumption without compromising on elegance or exclusivity.
We envision a future where every wardrobe blends timeless design with ethical choices — where beauty and sustainability go hand in hand.
Each item in our collection has been hand-selected for its quality, condition, and style. We go beyond resale — we celebrate legacy, elevate wardrobes, and empower conscious fashion choices.
Join us in shaping the future of fashion:
one timeless piece at a time.
Founder & Team
Labellov was founded in 2012 by Birgit de Jager, whose passion for fashion and sustainability sparked the creation of a refined resale platform where luxury meets responsibility. In2024, the company was acquired by Cynthia Botton, a seasoned entrepreneur. Under her leadership and together with the seasoned management team, Labellov enters a new era of growth, community, and innovation.
Our dedicated team of fashion experts, authenticators, stylists, and customer care professionals ensures that every experience with Labellov is seamless, trustworthy, and exceptional.